The analysis of results in SEO is done at two levels:
the positions on the engines,
the traffic generated.
These two levels are closely linked in the analysis of your results. At first, the r éférencement was based on “mathematical” using the keyword (density of the keyword in a page), and therefore, the position of the site in the engines exclusively.
Today, SEO includes the behavior of the user after the display of the position (appearance of a page of your site in the engine).
In summary, the questions we ask ourselves once you’ve got your site in the engines are, among other things:
do people click on your link?
How long do visitors stay on your site?
what is the behavior of the user on your site?
do visitors come back to your site?
To evaluate the quality of your site, it is essential to have tools that allow you to study, interpret and understand your results in an optimal way. Virtua masters the most powerful traffic analysis tools (Google Analytics, XITI, Omniture, Webtrends …). Thanks to our experience, we will be able to target together the actions and optimizations to be undertaken.