Keynote – Creativity and its Value in Integrated Marketing

Speaker: Alex Hunter, Digital Ninja and Strategist, formerly Global Head of Online Marketing for Virgin Group

Keynote Panel Discussion – Identifying Insights From Your Social Media Campaign

3 global marketing leaders discuss the benefits and strategies of Social Media

Master of Ceremonies: Oliver Gertz , Managing Director EMEA, MediaCom Interaction

Social Media Leaders:

Panellists: Michael Willeke, Director Marketing Communications at Coca-Cola GmbH

Split Stream Interactive Workshops

Workshop 1 – Mobile Marketing: How to Walk the Talk

For years, marketing experts have talked the mobile marketing talk, but until now have not fully mastered the walk. Mobile ad spending is predicted to rise exponentially this year as more brands look to integrate mobile into their marketing mix. The explosion of devices like the iPhone, Palm Pre, and Android has turned consumers on the go hungry for apps. Brands must utilize mobile marketing as a chief tactic for engaging customers. This workshop will focus on the technologies and strategies available to reaching out to the mobile consumer.

Key take-aways:

• Potential for ‘Augmented Reality’ in your future mobile strategy
• How to best utilize SMS, Apps, and bar codes within your mobile mix
• How to target your consumers through location-based and social aware apps

Leader: Pedro Duarte, Head of Mobile Marketing, Real Madrid FC

Workshop 2 – Behavioral, Contextual and Semantic Targeting

Today’s current economic climate means that it’s more important than ever to ensure that organisations are delivering targeted and relevant information to their existing and prospective clients. Behavioural targeting offers organisations the opportunity to use the information collected from their website on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, in order to then intelligently target them with relevant advertisements and product information. Without question, behavioural targeting has led to huge rewards for many of today’s market leading organisations.

Learn how to:

• Engage current and prospective clients with timely and relevant information
• Develop learning-based knowledge of consumer behaviors
• Learn how to target your clients based on factors like geography, demographics or the surrounding content
• Provide a better user experience for your website visitors

Workshop 3 – Riding the Hype of Social Media for B2B Marketing

In the current economic environment it becomes absolutely vital for businesses to be able to reach and acquire new clients and grow whilst reducing costs. Social networks are a great and easy way for B2C companies to communicate with their potential customers, but their use by B2B businesses presents a number of challenges. Nowadays buyers set the ground rules on when and where they will engage and increasingly turn to trusted third parties for education (including via blogs, Twitter, and other social media), not sales people. This means B2B businesses must develop an integrated social media strategy that effectively uses various digital channels to acquire, convert and retain business customers.

This workshop will examine Cisco’s social media strategy and how new online interactions provide the company with innovative ways to market to their business audience. It will also look at examples of each element of Cisco’s digital marketing strategy and how it has been integrated into the rest of the campaign mix, with results of specific campaigns.

Key take-aways:

• Understand how to develop an integrated social media strategy to achieve effective marketing mix and guarantee your continual success
• Learn key tactics that can be implemented today to leverage social media as a new marketing channel
• Digital marketing as a cost-saving tool to reach a broader mix of decision-makers, budget holders and influencers
• How to measure results of social media activities across different channels
• Benefits and tactics for personalization and customization
• Trends and innovations in e-commerce
• Game-changing features for your web storefront

Speaker: David Chalmers, Head of Digital Marketing, Europe, Cisco Systems Ltd

Keynote – Relationships Matter: Laying the Foundation for Your Consumer Community from the Ground Up

Speaker: Henry Clifford-Jones, Director of Marketing Solutions, Europe, LinkedIn

Keynote – How to Leverage Your Video Assets to Maximize Online Marketing Effectiveness

Speaker: Andy Chen, VP Digital Sales & Media, Viacom

Key take-aways:

• Concept of Microcasting (the future of broadcast)
• Brands as media owners (using brand content as marketing strategy)
• The new eco system (aggregation, syndication, distribution)

LIVE – MeetTheBoss with Adam Burns

Interview with Michael Nutley, Editor in Chief at New Media Age, held in front of a live audience with questions to finish. This interview will be broadcast LIVE on www.MeettheBoss.com

Keynote – The Anatomy of a World-Class Integrated Marketing Mix

Speaker: Erik LiedtkeSVP Global Brand Marketing, Adidas

Keynote – What hasn’t happened yet: The shape of Digital to come

Speaker: Mark Stuart, Head Of Research at the Chartered Institute of Marketing

Keynote – Aligning Your Digital Strategy with Your Business Operations

Speaker: Jonathan Oliver, International Branded Entertainment Director, Microsoft

Split Stream Interactive Workshops

Workshop 1 – Quantifying Your Social Media Efforts

Many forward-thinking companies have already had a few years to try out various social media strategies, but measuring Social Media Success is no easy task. Its ability to be quantified differs greatly from just analyzing your site statistics. However, multiple factors can be drawn upon to uncover the value of your social media efforts. This workshop will examine the many avenues for determining the ROI achieved for your social media campaigns.

Key take-aways:

• How to identify measurable goals for your social media endeavours
• how to track the impact of social media on your SEO and web referral efforts
• how to assess the quality of your relationships and brand clarity on social channels

Speaker: Wayne Gibbins, Communications and Partnerships Director, Viadeo

Workshop 2 – IPTV – The New Living Room Experience

With the boom of both video streams and video ad networks, today’s marketing executives must adopt online video advertising as a vital component in their marketing mix. Video is now more accessible to even small businesses via a variety of online channels. This workshop will explore the many benefits of online video to SMBs and large companies alike.

Key take-aways:

• How to create a memorable brand experience for viewers
• The most successful and even low-cost opportunities available for online video advertising
• How to best integrate video into your existing marketing mix

Speaker: Olof Schybergson, CEO, Fjord

Workshop 3 – Making Link Bait and Viral Marketing Work for You

The primary function of a search engine is to identify content that people have found interesting and worth sharing, making viral content a failproof strategy for marketing-that is, so long as it’s deemed worthwhile by the viewers to spread. Linkbaiting practices to generate incoming links to a website can be a tricky endeavour. This workshop will highlight the value viral marketing can bring to your business:

A vital part of making the most of your email marketing is not only reaching, but standing out in the inbox.

Key take-aways:

• Risks associated with viral marketing, and how to avoid them
• Techniques for good link-baiting
• Principles used by some of the most successful viral campaigns

Keynote – Optimizing Your Web Store Front

As online shopping continues to rise, it is crucial for brands to ensure their web store fronts are at peak performance. In the realm of e-commerce, customization and personalization are fast becoming the design of choice. This keynote will analyze features of companies with successful online stores, and how marketers can apply these principles to their e-commerce strategies.
Key take-aways:

• Benefits and tactics for personalization and customization
• Trends and innovations in e-commerce
• Game-changing features for your web storefront

Speaker: David Henry, VP Digital Marketing, Monster Worldwide

LIVE – MeetTheBoss with Adam Burns

Interview with a top level business/analyst expert held in front of a live audience with questions to finish. This interview will be broadcast LIVE on www.MeettheBoss.com.